Get Started!
Log In to PayPerPost
Horizon Interactive Awards - 2008 Silver Winner (Best Blog Category)
Help us name Argus

I am about to let a cat out of the bag...if you like surprises don't read further.


Still here? Ok...

Argus isn't just an upgrade to It is a completely new concept that is radically different approach than our current model. So radical in fact that the name PayPerPost fails to accurately portray what this new offering represents.

Sure, sponsored posts will be part of this new offering, but Argus is so much more than sponsored posts. Advertisers and Bloggers will interact in a whole new way in Argus. Heck, Bloggers can be Advertisers and vice versa under the same account. The tools we will provide for buzz building, traffic generation, ranking, social interaction, transparency, disclosure and analysis of campaigns will be unprecedented. Put simply you won't recognize this system when we launch it.

The structure of the new marketplace will be completely foreign to all current PayPerPost users. The rules are changing and you will have to make some changes in your behavior to maximize the value the platform can provide you. Some of you will like it, some of you won't... either way it will be your decision to make.

For these reasons we have decided to launch Argus under a new name and new domain. We have spent many cycles tossing around names, searching for available domains, ripping concepts apart and have finally narrowed the list down to 4 possibilities. Now it's time for you, our community, to step in and help us make the final decision. Here are the choices:


We want you to tell us which name you like most and why. Write a post on your blog and put a link in the comment stream here or just leave a comment (with a way to contact you). I want you to be as open as possible. If you think one or all of them suck let us know.

I am going to pick my personal favorite post or comment and send you a new iPod Nano as a thank you for your time and effort.

argus post footer

Technorati Tags: , ,


TrackBack URL for this entry:

Listed below are links to weblogs that reference Help us name Argus:

» Payperpost begat Argus begat bzzooka from my thoughts
If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting! I dont know if you know this but theres a dude down in Florida named Ted. Hes pretty much a party guy. Hes done a pretty good job running businesse... [Read More]

» Argus takes over PPP from La Vie de Laurie
Whats in a name? That which we call a rose By any other name would smell as sweet. From Romeo and Juliet (II, ii, 1-2) I am a big Shakespeare fanatic, so Ive heard the above quote from Romeo and Juliet many a time. Juliet is ba... [Read More]

Comments (RSS)

2xKnight said...

I'd have to vote for because it's the least lame. At least it almost sounds cool. Buzz+Bazooka=InfoBlast. -- Umm, what? -- "Fear Me, for I am Tremblor! Flee in terror from my jiggly wrath!" -- Sounds like a greeting card site.

Oct 1, 2007 7:05:43 PM

Tina Silva said...

Hey Ted. Here's my post in regards to these domain names.

Oct 1, 2007 7:59:26 PM

Lisa said...

OMG. Seriously? Ted, y'all need to go back to the drawing board on this one. I hate to say it, but all of the names are awful. They're not catchy, they're difficult to spell, there's just no PULL with any of those names. None of them scream THE NEW AND IMPROVED AND DON'T YOU EVER FORGET OUR NAMES PAYPERPOST!

Wompow sounds like something my cat horked up. ;-)

Oct 1, 2007 8:14:01 PM

Ted Murphy said...

2x, Sarakastic, Mrcus, Tina thank you for your feedback.

Oct 1, 2007 8:14:41 PM

Ted Murphy said...

Do you have another suggestion? I would love to hear it, just remember that the domain name has to be available and it can't be trademarked.

Oct 1, 2007 8:16:07 PM

Jon Chang said...

I don't really like any of the names, but I'm more interested in your process to generate these possible names. Here is an great article on naming a business.

Oct 1, 2007 8:33:20 PM

suni said...

wowzer. this is something else. none of those names are good. what do they have to do with argus or PPP? I would think that a firm such as yourselves would come up with some names that had BRAND value. Are you trying to rebrand PPP so the critics can't see you as vividly? I just don't get it.

ftr, tremblor sounds like something from the neopets website. bzzooka will never be spelled right. cloudshout makes me think of a social networking site i will never want to visit ... AND wompow is so close to wampum it makes my ancestors sick.

Oct 1, 2007 8:44:47 PM

Tina Silva said...

I have a few suggestions. (seeing that we are all connected via the web and ppp connecting bloggers with advertisers) (ie: it'll leave no blog unturned) or

I dunno. Those are just suggest. I love the but I'm definitely looking forward to hearing other suggestions you guys come up with.

Oct 1, 2007 8:46:37 PM

Peter Wright said...

My suggestion was

But Ted said no.

Oct 1, 2007 8:49:26 PM

Erica said...

Ick .. :(

No. I really don't know what else to say.

Oct 1, 2007 8:49:37 PM

Lori said...

Hmmmm, here's are my thoughts.

Oct 1, 2007 8:51:25 PM

Tina Silva said...

LMAO Pete...ya lets get everyone to spell and remember that one. hahahaha

Oct 1, 2007 8:52:02 PM

Marisa said...

Ted, honey, you know I love you and all the PPP folks and all but no, these don't work. Everyone has told you why. If those are my options, I'll vote for Pete's suggestion (if he'll dress as a pirate again at the end of the month.) ;)

Oct 1, 2007 9:03:11 PM

Lisa said...

Ted, I've been wracking my brain trying to come up with something, but I can never come up with anything creative. is about all I can come up with.

I know, good at complaining but craptastic when trying to come up with a solution! ;-)

Oct 1, 2007 9:07:06 PM

suni said...

I like Lisa's idea best...

Oct 1, 2007 9:08:44 PM

Tina Silva said... is what I suggested awhile ago in the PPP forums. hahaha

Oct 1, 2007 9:14:40 PM

Lisa said...

D'oh! I guess that makes three votes for that then!! ROFL!!


Oct 1, 2007 9:18:17 PM

Cass said...

if we have to pick a new one, argus unleashed. Or Pete's name. But not those others.

Oct 1, 2007 9:23:38 PM

Jennifer said...

Ted, love ya, but ew. You've spent the last year and a half branding the name PayPerPost... with Rockstartup, postiecon, the BCA, everything has pointed back to the name PayPerPost. I don't understand why you would take that back now.

Oct 1, 2007 9:25:20 PM

Loretta said...

Ted, I love your sense of humor.
You were kidding and this is just a creative linkbait contest, right? You wouldn't really use those names I hope.

Oct 1, 2007 9:32:02 PM

Ted Murphy said...

All of the input is much appreciated.

I know that it is hard for many of you to even contemplate going to a new domain. You have been coming to our site for a long time, typed into your web browser who knows how many times and are part of the PayPerPost family. How could the name for Argus be anything but

Argus isn't just about sponsored posts.
Long term it isn't even just about blogs.

Over the coming year you will see a slew of new services designed to deliver on our company mission.

"To empower everyone to value and exchange content, creativity and influence."

Some thoughts to help frame these names:

The power of Word of Mouth advertising (WOMpow(er).com)
Buzz generation (
Visibility in the Internet cloud (
Creating an online visibility shockwave (

I don't know if this helps, but I hope it does. Again, I am open to other suggestions so long as they are open domains with the ability to trademark the name.

I may regret this... but I am going to through one more name into the mix, even though I shouldn't because it is blog specific and long term I think it is too specific.

gulp. I don't know if I want you guys to like that or not.

Oct 1, 2007 9:42:58 PM

Post a comment

If you have a TypeKey or TypePad account, please Sign In


Email Address:


Remember personal info?


Previous Entry Main Next Entry
My site was nominated for Best Corporate Blog!
Blog Battle Royale
Congratulations to our
Battle IV winner:

XML Feed (Advertiser)
XML Feed (Community)
XML Feed (Developer)
XML Feed (Postie Blog)